Facebook Ads for Real Estate Investors
Facebook ads for real estate investors acquire motivated off-market seller contracts by deploying compliant Housing Special Ad Category (HEC) creative with algorithmic self-selection. Paired with sub-90-second phone intake, investors secure purchase agreements at \$1,800–\$3,800 per deal.
Frequently Asked Questions
How do you navigate Meta's Housing Special Ad Category (HEC)?
Meta restricts age, gender, and zip code targeting for housing ads. We succeed under HEC by building creative assets with clear self-selecting hooks (probate, inherited homes, major foundation issues, tax liens) so the algorithm finds distressed sellers naturally.
How does Facebook Ads compare to cold calling and direct mail for motivated sellers?
Direct mail response rates have dropped below 0.5% and cold calling faces severe carrier spam flags. Facebook Ads generates inbound sellers who raise their hand voluntarily, resulting in 4x higher contract closing rates.
What is the average cost per signed purchase agreement?
Across our investor clients, cost per signed contract averages $1,800 to $3,800, generating average assignment fees or equity spreads of $25,000 to $60,000+ per deal.
How quickly do your setters call inbound seller leads?
Within 90 seconds. Sellers looking for fast cash often request quotes from multiple investors; our sub-90-second speed-to-lead locks in the contract before competitors even see the notification.
Let's install the system that books your calendar by this week.
Book a free strategy call. We'll audit your offer, show you the exact funnel you need, and get qualified sales calls onto your calendar. No pressure, no fluff.