Home Services & Roofing: $203,941 Revenue Scaling Case Study
In this verified case study, QualifiedLeadsX scaled a Home Services & Roofing business to $203,941 in tracked revenue. By implementing direct-response Meta Ads, a friction-based VSL qualification funnel, and sub-5-minute appointment setters, the business maintained consistent cash ROAS with over 80% appointment attendance.
Detailed Case Breakdown
Verified Proof Asset
Media asset captured directly from client live dashboard and ad accounts.
Systems & Benchmarks Used in This Case
Frequently Asked Questions About This Case
What was the primary acquisition bottleneck before scaling to $203,941?
The client suffered from erratic deal flow, reliance on manual referrals, and poor speed-to-lead follow-up. Inbound prospects were going cold before sales discovery calls could be scheduled.
What ad channel and funnel model drove these results?
We deployed targeted Meta (Facebook & Instagram) direct-response campaigns paired with a 12-minute VSL funnel, automated qualification filters, and dedicated appointment setters.
How fast did this client achieve positive cash return on ad spend?
The client generated cash-collected sales within the first 14 days of ad launch, maintaining positive ROAS throughout quarterly scaling.
Can this exact client acquisition system be replicated for our business?
Yes. If your high-ticket offer is priced between $3,000 and $25,000, our full-funnel media buying and setter infrastructure can be customized and deployed in under 10 days.
Let's install the system that books your calendar by this week.
Book a free strategy call. We'll audit your offer, show you the exact funnel you need, and get qualified sales calls onto your calendar. No pressure, no fluff.